Color accuracy in wide-format printing isn’t about having “good eyes.”
It’s about understanding how a printer behaves under real production conditions.
Print Color Control, Built for the Real World
Wide-format inkjet printers are dynamic systems.
Ink, media, environment, and usage all influence output — often without warning.
• Printers drift over time
• Media changes affect ink behavior
• Visual judgment is inconsistent
• Problems are discovered after printing begins
Why Color Problems Keep Showing Up
Most color issues aren’t mistakes — they’re undetected changes.
Why Baselines Matter
A baseline test reveals how a printer is behaving today — not how it behaved last week, or how it “should” behave in theory.
In any controlled process, accuracy starts with a known reference.
In printing, that means understanding how a printer responds to defined color inputs before production begins.
The Art City Wraps Color Control System
Our color control system is built around a simple idea:
replace subjective judgment with repeatable reference.
• Standard CMYK solids to evaluate ink strength and hue bias
• K-only gray ramps to observe neutral behavior
• Paper white reference to normalize substrate response
This system does not replace spectrophotometers.
It replaces guessing.
How This Fits into a Production Workflow
This tool is designed to be used at the beginning of a print session — before jobs are run and before issues become costly.
1. Print the baseline strip
2. Observe or analyze the results
3. Make small, controlled adjustments
4. Reprint to confirm
5. Proceed with confidence
The entire process takes less than five minutes.
Who This Is For
• Sign and graphics shops
• Vehicle wrap printers
• Wide-format production teams
• Shops running multiple printers or media types
If color consistency matters to your operation, this lab was built for you.
This system was developed and tested inside an active wide-format production environment, not a controlled lab setting.
Color control is not about perfection.
It’s about predictability.
